In the food service sector, packaging has been a crucial way of preserving the quality of food besides the identity of a brand. One of these, the most recognizable type of packaging, is, perhaps, the pizza boxes that combine utility, cleanliness, and beauty. One of the powerful mediums of branding among them has been the printed pizza box, which is turning out to be a medium of marketing and communication with customers just like any mere packaging box.
The Pizza Box
A pizza box is utilized to do many functions: It safeguards the pizza during transportation, it keeps the food hot when it is delivered, it is a clean and safe place to serve. The corrugated or kraft paperboard used to manufacture the pizza boxes is of high grade and as a result of this, the boxes are robust, non-greasy, and eco-friendly. The vents in them allowed a lot of the steam to escape to prevent sogginess and to ensure that the crust was crispy. The choice of the proper kind of the pizza box is something that will be vital to any restaurant since it will have a direct impact on customer satisfaction, and in turn on the perception of the brand. The importance of the Printed Pizza Box is huge for many reasons.
